About Smart Reports

Modified on Wed, 8 Oct at 5:47 PM

Smart Reports help measure and monitor the efficiency, performance and compliance of your team(s).

Available as a monthly report within the IntelligenceBank platform or a quarterly PDF report, Smart Reports help identify where your marketing processes are working well, areas for improvement, and how active your users are across divisions.

Target audience and pain points

Main Admins: "I don’t know if my team are following the correct processes"
Marketing Operations Managers: "I can’t improve processes and efficiency because I don’t have enough visibility of current performance"
Senior Marketing Leaders: "I can’t prove that my team is becoming more efficient and more compliant over time"

Key Benefits

Understand the type of work going through the marketing production process
Identify bottlenecks in the marketing production process
Understand and improve team efficiency
Understand if you’re getting the most value from IntelligenceBank
Identify your best performing content

What reports are available?

Types of work produced
Identify bottlenecks
Team efficiency
IntelligenceBank usage (Advanced)
Best performing content

Examples of reported metrics

Approval requests by request type
Approval requests by type by division
Current status of all approvals
Current status of asset approvals
Current status of brief approvals
Status of approval requests by division
Status of approvals by division each month
Average days to complete approval requests by workflow
Average days to complete approval requests by workflow by division
Overdue approvers - all time
Volume of briefs created by brief type
Percentage of briefs with linked assets by brief type
Percentage of workflow requests that have required by date
Percentage of workflow requests that are completed on time
Overdue workflow requests
Unique user logins by month
Top 20 viewed pages
Creative template usage report
Public CDN Links by impressions and volume

Smart Reports is an optional add-on. To learn more, contact your customer success manager, or submit a Helpdesk request.