How Logo Detection Works

Modified on Wed, 8 Oct at 5:35 PM

The Review Process

  1. Submit Your Material
    • Upload your content through the Marketing Compliance platform
    • Supported formats include PDF, JPG, PNG, and other standard formats
    • Logo Compliance, and any other compliance checks, are run automatically
  2. Automated Analysis
    • System scans for all instances of the logos that have been provided to us 
    • Each logo is measured and analyzed
    • Surrounding space and context are evaluated
    • Colors are checked for accuracy
  3.  Review Results
    • Receive detailed feedback on compliance
    • View highlighted areas of concern
    • Get specific measurements and comparisons
    • Access clear pass/fail results for each check

What We Can Check

  • Logo size (minimum and maximum requirements)
  • Clear space around logos
  • Color accuracy and consistency
  • Logo placement and orientation
  • Use of current vs. legacy logos
  • Background compatibility
    • On plain backgrounds and some gradients

Best Practices for Success - Document Preparation

  1. File Quality
    • Use high-resolution images when possible
    • Avoid heavy compression
    • Maintain original document dimensions
    • Follow platform-recommended formats
  2.  Design Considerations
    • Maintain clear contrast around logos
    • Avoid placing logos on busy backgrounds
    • Ensure logos aren't obscured by other elements
    • Keep logos at recommended sizes
  3. Format Guidelines
    • Standard document sizes work best (especially A4)
    • Use recommended file formats
    • Maintain reasonable aspect ratios
    • Preserve original color spaces

Note that Logo Detection is not necessarily included as part of your rules package and may require an additional commercial agreement. Please speak to your Account Manager about your logo detection requirements. 

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